LEGAL

Privacy Policy

Effective Date: 26 October 2026|Jurisdiction: South Africa (POPIA)|office@elitemsi.com

Introduction

Elite Mind Sciences Institute ("EMSI", "we", "us" or "our") is committed to protecting the privacy, confidentiality and personal information of individuals who interact with our website, educational programmes, coaching services, membership community and corporate training services.

We recognise that trust, integrity and respect for the individual are fundamental to personal and professional development.

This Privacy Policy explains how we collect, use, store, protect and process personal information when individuals access our website, participate in assessments, purchase programmes, register for membership or communicate with EMSI.

We aim to process personal information in accordance with applicable data protection legislation, including South Africa's Protection of Personal Information Act 4 of 2013 (POPIA).

Information We Collect

Depending on how you interact with EMSI, we may collect the following categories of information.

2.1 Personal Identification Information

First name and surname
Email address
Telephone number
Country or location
Organisation or company name
Professional position or job title, where relevant

2.2 Membership and Programme Information

When purchasing or registering for EMSI programmes or memberships, we may collect:

Registration details
Programme selections
Membership reference numbers
Membership status
Payment transaction references
Course participation information
Information voluntarily submitted through programme activities

2.3 Payment Information

Payments made through our website are processed using third-party payment providers, including PayPal.

EMSI may receive payment confirmation details, transaction identifiers, amounts paid, currency information and payment status.

We do not intentionally collect or store complete payment card numbers or card security codes through our EMSI membership database.

Payment information processed directly by PayPal is subject to PayPal's applicable privacy and security policies.

2.4 Wheel of Life Assessments

When participating in our Wheel of Life assessment, we may collect:

Personal identification and contact details
Responses to assessment questions
Scores across different areas of life
Assessment results
Information voluntarily provided by participants

Assessment information is used to provide personal development insights, communicate results where applicable and help participants identify potential areas for improvement.

2.5 Corporate Training and Event Enquiries

When submitting a corporate enquiry, we may collect:

Organisation name
Contact person's name
Email address
Telephone number
Type of training or event
Preferred event date
Event location
Estimated number of participants
Preferred currency
Estimated event or training budget
Additional requirements

2.6 Website and Technical Information

When visiting our website, certain technical information may be collected automatically, including:

IP address
Browser type
Device information
Website usage information
Pages visited
Referral information
Cookies and similar technologies

The information collected depends on the website technologies and analytics services enabled.

How We Use Your Information

EMSI may process personal information for the following purposes:

Providing access to educational programmes, memberships and coaching services.

Processing purchases and verifying payments.

Registering and administering memberships.

Delivering programme-related communications.

Responding to enquiries and customer support requests.

Processing corporate training and speaking engagement enquiries.

Delivering Wheel of Life assessments and associated results.

Improving website functionality and user experience.

Maintaining records necessary for accounting, legal and administrative purposes.

Preventing fraudulent transactions and unauthorised access.

Communicating information about relevant EMSI services where permitted by law.

Fulfilling contractual and legal obligations.

We will not use personal information for purposes incompatible with those for which it was originally collected unless permitted by applicable law.

Lawful Processing of Personal Information

EMSI processes personal information where there is an appropriate lawful justification, including:

Your consent, where required.

The performance of a contract or provision of a requested service.

Compliance with legal obligations.

The protection of legitimate interests recognised under applicable law.

Other circumstances permitted by applicable data protection legislation.

Where consent is required, individuals may withdraw that consent, subject to applicable legal and contractual limitations.

Marketing Communications

EMSI may communicate with individuals regarding educational programmes, events, membership opportunities and other relevant services.

Where required by applicable law, we will obtain appropriate consent before sending direct marketing communications.

Individuals may unsubscribe from marketing emails using the unsubscribe mechanism provided or by contacting: office@elitemsi.com

Unsubscribing from promotional communications will not necessarily prevent essential transactional or membership-related communications.

Sharing of Personal Information

EMSI does not sell personal information to third parties.

Website and Hosting Providers

Providers responsible for hosting, maintaining and operating our website.

Payment Processing Providers

Payment service providers, including PayPal, for secure payment processing and transaction verification.

Membership Platforms

Community and learning platforms, including Skool, where members independently register for or access community services.

Email Service Providers

Providers responsible for delivering transactional emails, membership confirmations and authorised communications.

Technology and Administrative Providers

Service providers assisting with website security, data storage, analytics and business administration.

We take reasonable steps to ensure that service providers handling personal information maintain appropriate confidentiality and security safeguards.

International Data Transfers

EMSI operates from South Africa and may provide services to individuals and organisations internationally.

Certain service providers may process or store information outside South Africa.

Where personal information is transferred internationally, EMSI will take appropriate steps to ensure that such transfers comply with applicable data protection requirements, including POPIA.

These steps may include contractual safeguards, appropriate legal protections or other lawful transfer mechanisms.

Information Security

EMSI recognises the importance of protecting personal information against unauthorised access, misuse, loss, alteration or disclosure.

Restricted administrative access

Secure website communications

Access controls and authentication

Secure payment processing

Appropriate database permissions

Monitoring and security maintenance

Although reasonable measures are taken to protect information, no internet-based system can guarantee absolute security.

Data Retention

EMSI retains personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, or where retention is required or permitted by law.

Payment and accounting records may be retained to satisfy legal obligations.

Membership information may be retained while an individual remains a member and for an appropriate period afterwards.

Enquiry information may be retained for legitimate business administration and follow-up purposes.

Assessment information may be retained where necessary to provide requested services or maintain participant records.

When information is no longer required and no lawful reason for retaining it exists, EMSI will take appropriate steps to delete, destroy or de-identify it.

Your Privacy Rights

Subject to applicable legislation, individuals may have the right to:

Request confirmation of whether EMSI holds their personal information.

Request access to personal information held about them.

Request correction of inaccurate or outdated information.

Request deletion of information where legally appropriate.

Object to certain processing activities.

Withdraw consent where processing relies on consent.

Request information about how their personal information is used.

Lodge a complaint with the appropriate data protection authority.

We may request reasonable identity verification before processing a request to protect personal information from unauthorised disclosure.

Cookies and Website Analytics

Our website may use cookies and similar technologies to support:

Some cookies are necessary for the website to function correctly.

Other cookies may be used for analytics or marketing purposes.

Where required by applicable law, visitors will be provided with appropriate information and choices regarding non-essential cookies.

Visitors may also manage cookies through their browser settings.

Essential website functionality

Website security

Session management

User preferences

Website performance measurement

Analytics and advertising measurement, where enabled

Third-Party Websites and Services

Our website may contain links to external websites and platforms.

These may include payment processors, educational platforms, membership communities and other third-party services.

EMSI does not control the privacy practices of independent third-party websites.

Visitors are encouraged to review the privacy policies of those services before providing personal information.

Children's Privacy

EMSI's programmes and services are primarily intended for adults.

We do not knowingly collect personal information from children in circumstances where doing so would be unlawful.

Where the processing of children's personal information requires the consent of a competent person or another lawful authorisation, EMSI will comply with applicable legal requirements.

If we become aware that personal information has been collected from a child without an appropriate lawful basis, we will take reasonable corrective action.

Confidentiality of Personal Development Information

EMSI recognises that participants in personal development programmes may voluntarily share information concerning their experiences, goals, beliefs, challenges and personal circumstances.

We treat such information with appropriate care and confidentiality.

Information submitted privately through EMSI services will not be publicly disclosed without an appropriate lawful basis.

However, participants should exercise discretion when sharing personal information in community discussions, group sessions or other environments where fellow participants may have access.

EMSI cannot guarantee the confidentiality of information voluntarily disclosed by participants to other community members.

Changes to This Privacy Policy

EMSI may update this Privacy Policy periodically to reflect:

The effective date displayed at the beginning of this policy will be updated when material changes are made.

Where legally required, we will provide additional notice of significant changes.

Changes in applicable legislation

Updates to our services

Changes in website functionality

New technology providers

Improvements to privacy and security practices

Contact Information

For privacy-related enquiries, personal information requests or concerns regarding this policy, please contact:

Elite Mind Sciences Institute (EMSI)

Website: elitemsi.com

Email: office@elitemsi.com

Country: South Africa

Complaints to the Information Regulator

Individuals who believe that their personal information has been processed unlawfully may have the right to lodge a complaint with the Information Regulator of South Africa.

Complaints may be submitted through the Information Regulator's official channels.

EMSI encourages individuals to contact us first so that we have an opportunity to investigate and address privacy concerns.

ELITE MIND SCIENCES INSTITUTE

In The Pursuit of Excellence.